When it comes to digital marketing, size matters.
And if you’re spending money on Google ads and setting up a Remarketing campaign, it’s critical to be aware of the unique banner ad sizes that will generate the most amount of impressions, clicks, and leads.
Google Display Ads are shown to users on websites, away from the traditional text ads you may see on a search engine homepage. Display ads, specifically Remarketing ads, can drive brand awareness by reaching a larger, already engaged, audience on different blogs, news sites, or niche websites.
Google Ads come in many different sizes, so it’s essential to know how to optimize those particular sizes and how they will appear. Here we show you the most popular sizes and let you download our template to create your own.
250 x 250 – Square
200 x 200 – Small Square
468 x 60 – Banner
728 x 90 – Leaderboard
300 x 250 – Inline Rectangle
336 x 280 – Large Rectangle
120 x 600 – Skyscraper
160 x 600 – Wide Skyscraper
300 x 600 – Half-Page Ad
970 x 90 – Large Leaderboard
Although the above 10 banner sizes are the most popular we've included all 20 variations for you to download, so you don't miss any opportunity to appear.
Sell all variations below.
All Ads must be 150K or smaller.
JPEG, JPG, PNG & GIF Formats allowed.
Ads must use the entire space of the ad size selected.
Ads cannot appear sideways or upside down, cannot be segmented or appear to be more than one ad.
Ad images must be clear and recognisable with legible text.
Ads cannot be strobing, flashing or distracting - and cannot mimic publisher content or layout.
Image ads and the content they point to must be "family safe."
We are a Google Partner so we know a thing or two about Google Remarketing ads and the Display Network. If you have any questions at all do not hesitate to get in touch.